Killing Us Softly

What does promoting educate us concerning ladies? Taking a gander at the cutting edge publicizing regardless of where it is put, it is conceivable to see the message gave to ladies which is conveyed, ladies are never decided for their accomplishments, they will consistently be considered from the perspective of their excellence and if this magnificence doesn't relate to the standard a lady will never be wanted. Watching current notices, it is conceivable to see that ladies are introduced in advertisements as perfect articles for admiration.Advertising We will compose a custom exposition test on Killing Us Softly explicitly for you for just $16.05 $11/page Learn More Ideal development, thing body, straight legs, large bosom, and totally clean face are the principle qualities of ladies which are to be. On the off chance that to watch promoting, all ladies must be perfect, however it is outlandish. Ladies introduced in publicizing are great, yet they are stunning. All things considered, each bit of promoting conveys a message that it is conceivable to accomplish the ideal outcomes if a specific thing is limb. In any case, regardless of how frequently a lady purchases the things and what number of have just been gotten, it is difficult to accomplish the outcome appeared in advertisements. Publicizing attempts to convey the sentiment of blame to ladies who neglect to compare to perfect. It doesn't make a difference that the perfect is unachievable. The principle thought of publicizing is to make ladies dependant from the idea that they neglected to act accurately. Such considerations make them dependant on popular feeling, men’s perspective and numerous different issues. The reliance is found in the manner how the things are promoted. Ladies are appeared as the items, as indicated by the video Killing Us Softly 4 by Jean Kilbourne. The creator of the examination present numerous instances of the advertisements where ladies participate and which are aimed at m aking them dependant on the popular sentiment. What are the contrasts among men and women’s promoting? As per Jean Kilbourne and her Killing Us Softly 4, the primary contrast among men’s and women’s promoting is that â€Å"They’d be doing likewise things to men they’ve consistently done to women†. It ought to be expressed that the fundamental thought Jean Kilbourne needs to convey to the crowd is that there are a few advertisements where men are additionally wanted to be made dependant on the general supposition, in any case, these cases are single and they don't share anything for all intents and purpose to the circumstance with the female promoting where ladies have been educated for a long time regarding their inability to be extraordinary and perfect. The creator of the video guarantees that men â€Å"would never† be made a decision about indistinguishable path in promotions from ladies are. Regardless of whether men are utilized in promoting and they convey the message of the perfect and solid body, such publicizing don't the convey of men’s reliance on the thing which are advertised.Advertising Looking for article on publicizing? How about we check whether we can support you! Get your first paper with 15% OFF Learn More as such, when women’s publicizing happens, it says that is ladies don't kid the thing they will neglect to be special. On the off chance that with the male publicizing, the advertisements says that is ladies would not accepting a thing they will simply need something. The thing that matters is extraordinary as the dedication which is carried on men is never put on ladies. Men’s publicizing is milder, it doesn't convey the message of their need to be perfect, it just expresses that things which are advertized may help with being great. This article on Killing Us Softly was composed and put together by client Ethen Valentine to help you with your own examinations. You are allowed to utilize it for exploration and reference purposes so as to compose your own paper; be that as it may, you should refer to it in like manner. You can give your paper here.

Why Do Psychologist Do Experiments Essays - Psychology,

For what reason Do Psychologist Do Experiments? For what reason do therapists do tests? Brain science is difficult to characterize because of it's very nature and the wide scope of points that it covers. No two books will give the very same meaning of 'brain research' or what topic it covers. Anyway most definitions would propose brain research to be the 'logical investigation of conduct and mental procedures.' An amazing assortment of themes is secured under this definition for instance subjects can run from 'stoutness' to 'living with a partitioned mind', from 'articulation of animosity' to 'youth amnesia'. Nobody today can bear the cost of not to know brain science as it contacts each part of life. For instance: How does the manner in which your folks raised you influence the manner in which you bring up your children? What impact does pressure have on your safe framework? How compelling is psychotherapy while treating melancholy? In what capacity should instruments in an atomic force station be intended to limit human blunder? Would men be able to think about newborn children as capably as ladies? Analysts chip away at these and a lot more inquiries which should be replied as through mental hypotheses and research we can figure out how to all the more likely get ourselves, what persuades us and how to deal with circumstances in a superior manner albeit every circumstance and the people associated with it are remarkable, a few things could be applied to reality. For instance guardians may discover that prize is superior to discipline when taking care of their children. Likewise such speculations and research have and will keep on impacting laws concerning various territories, for example, the death penalty, sex entertainment, sexual conduct (for instance sexual deviancy) However as most inquiries like the ones referenced above identify with the 'mind' (a totality of internal experience ailing in spatial measurements) the issue is: How do outer spectators explore another person's mind deliberately in the event that they can't comprehend it with their faculties? Behaviorism, a development in brain science, keeps up 'we can't contemplate the mind at all since its superfluity renders it distant to estimation.' This is the place experimentation comes in. A trial is a 'technique for examination in which the specialist controls the circumstance so as to achieve an adjustment in the exploration member's conduct.' Behaviorists, use cause-impact procedure to gauge the straightforwardly detectable: nature and conduct as this is basically the main way one can get an understanding in to the appropriate response of any of the above inquiries. Anyway numerous analysts item to this solely conduct definition saying that a total forswearing of the mind keeps them from making inductions about the marvels behind conduct. On the off chance that analysts can disclose conduct by alluding to awareness, cognizance, thought or feeling, at that point they can chance an a lot more extravagant scope of expectations about conduct. Along these lines numerous clinicians routinely develop speculations about the mind, yet at the same time decide to put together them with respect to the trial perception of conduct happened in quantifiable ecological conditions. Along these lines tests are fundamental as they permit assurance of cause and influence as clinicians are keen on finding about progressively about human conduct and the psychological procedures that support it. For instance in the event that we needed to see whether nonappearance truly does cause the heart to become fonder (Does 'nonattendance truly cause the heart to develop originator?). Is it enough just to glance around and mention casual objective facts and on that premise arrive at a resolution we feel content with? Obviously in one sense it is, and as normally curious individuals, we do this kind of thing all the time as a methods for shaping our own suppositions. In any case, the truth is that such a procedure unavoidably leads various individuals to various ends - in light of the fact that we each emphasis on various data, have various encounters, have various motivation. In this way a few people think nonattendance truly makes the heart become fonder while others think the inverse, that Absence drives the heart to meander; or far away, is out of brain. To realize which is right or when each is right and, all the more critically, why, we have to go about as researchers, not lay-researchers. Utilizing the logical technique to respond to such inquiries separates brain science from different orders that address comparative inquiries. The logical strategy is a method for securing and testing information through deliberate perception or experimentation (e.g., through utilization of

Blog Archive How to Introduce Without an Introduction and Own Your Story in MBA Application Essays

Blog Archive How to Introduce Without an Introduction and Own Your Story in MBA Application Essays Most high school students in the United States are taught to write essays that have a formal introduction, a body that supports that introduction, and a conclusion that reinforces the main point presented in the introduction. Although this approach and structure yield easily comprehensible academic work, business school application essays are constrained by word countâ€"so candidates often must use alternative, less lengthy openings because they do not have the luxury of “wasting” 100 words to introduce their topic. We recommend sometimes using the “non-introduction” introduction, depending on the context and pace of your story. If you have a gripping opener that places your reader in the middle of a scenario, we suggest you launch right into your story to grab and keep the reader’s attention. Consider this traditional introduction: “Throughout my career, I have strived to continuously learn and develop as a manager, frequently taking enrichment courses, seizing mentorship opportunities, and seeking frank feedback from my superiors. When my firm staffed me on its $4.5M Oregon Project (our highest-profile product launch in a decade), I considered it a tremendous opportunity to deliver and never imagined that it would become the greatest test of my managerial abilities. When I arrived in Portland, I discovered a project deemed so important by our firm that it was overstaffed and wallowing in confused directives from headquarters in Chicago. I quickly surveyed the situation and began to create support for changes to…” What if this essay, under the pressure of word limits, were to begin with a slightly modified version of the body? “When I arrived in Portland, I discovered that my firm’s $4.5M Oregon Projectâ€"our highest-profile product launch in a decadeâ€"was overstaffed and wallowing in confused directives from headquarters in Chicago. I quickly surveyed the situation and began to create support for change…” In this case, approximately 70 words are saved, and the reader is immediately thrust into the middle of the story, learning how the writer jumped into the project and ultimately saved the day. Although the “non-introduction” introduction should not be used for  every  essay, it can be a valuable tool when applied with discretion. In addition, applicants should consider how to assert a sense of ownership in their essays. Many business school candidates unwittingly begin with platitudesâ€"obvious or trite remarks written as though they were original. For example, when responding to the essay question, “Tell us about a time when you made a difficult decision,” an applicant might mistakenly write the following: “Managers constantly face difficult decisions. Still, everyone hates indecision.” The applicant does not “own” this idea and cannot lay claim to this statement. A simple alternative would be to insert his/her personal experience and viewpoint into the sentence: “I found myself back in the boardroom with Steve, anticipating that yet again, he would change his mind on the mbaMission file.” By discussing your personal and unique experiences, you demonstrate ownership of your story while engaging your reader. Avoiding platitudes and generalitiesâ€"and ensuring that you are sharing  your  experience, rather than one that could belong to anyone elseâ€"is a simple but often overlooked step in creating a compelling message. Share ThisTweet Essays Blog Archive How to Introduce Without an Introduction and Own Your Story in MBA Application Essays Most high school students in the United States are taught to write essays that have a formal introduction, a body that supports that introduction, and a conclusion that reinforces the main point presented in the introduction. Although this approach and structure yield easily comprehensible academic work, business school application essays are constrained by word countâ€"so candidates often must use alternative, less lengthy openings because they do not have the luxury of “wasting” 100 words to introduce their topic. We recommend sometimes using the “non-introduction” introduction, depending on the context and pace of your story. If you have a gripping opener that places your reader in the middle of a scenario, we suggest you launch right into your story to grab and keep the reader’s attention. Consider this traditional introduction: “Throughout my career, I have strived to continuously learn and develop as a manager, frequently taking enrichment courses, seizing mentorship opportunities, and seeking frank feedback from my superiors. When my firm staffed me on its $4.5M Oregon Project (our highest-profile product launch in a decade), I considered it a tremendous opportunity to deliver and never imagined that it would become the greatest test of my managerial abilities. When I arrived in Portland, I discovered a project deemed so important by our firm that it was overstaffed and wallowing in confused directives from headquarters in Chicago. I quickly surveyed the situation and began to create support for changes to…” What if this essay, under the pressure of word limits, were to begin with a slightly modified version of the body? “When I arrived in Portland, I discovered that my firm’s $4.5M Oregon Projectâ€"our highest-profile product launch in a decadeâ€"was overstaffed and wallowing in confused directives from headquarters in Chicago. I quickly surveyed the situation and began to create support for change…” In this case, approximately 70 words are saved, and the reader is immediately thrust into the middle of the story, learning how the writer jumped into the project and ultimately saved the day. Although the “non-introduction” introduction should not be used for  every  essay, it can be a valuable tool when applied with discretion. In addition, applicants should consider how to assert a sense of ownership in their essays. Many business school candidates unwittingly begin with platitudesâ€"obvious or trite remarks written as though they were original. For example, when responding to the essay question, “Tell us about a time when you made a difficult decision,” an applicant might mistakenly write the following: “Managers constantly face difficult decisions. Still, everyone hates indecision.” The applicant does not “own” this idea and cannot lay claim to this statement. A simple alternative would be to insert his/her personal experience and viewpoint into the sentence: “I found myself back in the boardroom with Steve, anticipating that yet again, he would change his mind on the mbaMission file.” By discussing your personal and unique experiences, you demonstrate ownership of your story while engaging your reader. Avoiding platitudes and generalitiesâ€"and ensuring that you are sharing  your  experience, rather than one that could belong to anyone elseâ€"is a simple but often overlooked step in creating a compelling message. Share ThisTweet Essays Blog Archive How to Introduce Without an Introduction and Own Your Story in MBA Application Essays Most high school students in the United States are taught to write essays that have a formal introduction, a body that supports that introduction, and a conclusion that reinforces the main point presented in the introduction. Although this approach and structure yield easily comprehensible academic work, business school application essays are constrained by word countâ€"so candidates often must use alternative, less lengthy openings because they do not have the luxury of “wasting” 100 words to introduce their topic. We recommend sometimes using the “non-introduction” introduction, depending on the context and pace of your story. If you have a gripping opener that places your reader in the middle of a scenario, we suggest you launch right into your story to grab and keep the reader’s attention. Consider this traditional introduction: “Throughout my career, I have strived to continuously learn and develop as a manager, frequently taking enrichment courses, seizing mentorship opportunities, and seeking frank feedback from my superiors. When my firm staffed me on its $4.5M Oregon Project (our highest profile product launch in a decade), I considered it a tremendous opportunity to deliver and never imagined that it would become the greatest test of my managerial abilities. When I arrived in Portland, I discovered a project deemed so important by our firm that it was overstaffed and wallowing in confused directives from headquarters in Chicago. I quickly surveyed the situation and began to create support for changes to…” What if this essay, under the pressure of word limits, were to begin with a slightly modified version of the body? “When I arrived in Portland, I discovered that my firm’s $4.5M Oregon Projectâ€"our highest profile product launch in a decadeâ€"was overstaffed and wallowing in confused directives from headquarters in Chicago. I quickly surveyed the situation and began to create support for change…” In this case, approximately 70 words are saved, and the reader is immediately thrust into the middle of the story, learning how the writer jumped into the project and ultimately saved the day. Although the “non-introduction” introduction should not be used for  every  essay, it can be a valuable tool when applied with discretion. In addition, applicants should consider how to assert a sense of ownership in their essays. Many business school candidates unwittingly begin with platitudesâ€"obvious or trite remarks written as though they were original. For example, when responding to the essay question, “Tell us about a time when you made a difficult decision,” an applicant might mistakenly write the following: “Managers constantly face difficult decisions. Still, everyone hates indecision.” The applicant does not “own” this idea and cannot lay claim to this statement. A simple alternative would be to insert their personal experience and viewpoint into the sentence: “I found myself back in the boardroom with Steve, anticipating that yet again, he would change his mind on the mbaMission file.” By discussing your personal and unique experiences, you demonstrate ownership of your story while engaging your reader. Avoiding platitudes and generalitiesâ€"and ensuring that you are sharing  your  experience, rather than one that could belong to anyone elseâ€"is a simple but often overlooked step in creating a compelling message. Share ThisTweet Essays

The Changing American Culture Essay - 1324 Words

The vast political and cultural differences impacting American society are becoming increasingly liberal with each passing generation . The proves that the American culture is becoming more liberal with each new generation . The vast differences in the administrations and policies of Barack Obama and Ronald Reagan, show the radical changes that have occurred in American culture over the last generation. Unlike many previous presidents, Ronald Reagan viewed government and regulation as the source of our economic problems and not the solution. According to Peter Ferrara in â€Å"Reaganomics vs Obamanomics† Ronald Reagan said in his speech during his first inauguration â€Å" In this present crisis government is not the solution to†¦show more content†¦Obama thinks the way to fix the economy is to borrow more money and hope the United States can pay back its bondholders later . According to Bill Freez in †Deconstructing Obamanomics What is the Real Goal† Obama wants to tax the rich in order to pay for his socialist and stimulus policies. This shows are countries transition from a culture that embodies the proverb don’t bite the hand that feeds you to one that believes that it is morally justified to exploit the democratic system to bully an inherent electoral minority and bleed a social class dry as long as the members of sa id social class can survive the burden better than most voters can and as long as it has the possibility to benefit more people than it will hurt do to the massive redistribution of income that has taken place while Obama served as president of the United States . After taking office Reagan had a severe recession to deal with as well as a high unemployment rate. According to Louise Jacobson in â€Å"How Similar Were the recessions Under Ronald Reagan and Barack Obama† when Reagan took office the unemployment rate was at 10 percent. When Ronald Reagan took office over the unemployed made up 10% of the American population, the most severe unemployment rate the United States has had to deal with since the great depression. According to â€Å"The Ronald Reagan Administration† when Reagan deregulated business, it resulted in an expansion of American businesses , aShow MoreRelatedInfluence of Music Essay834 Words   |  4 PagesMusic Music and radio has roots in American culture and the way society is today. The different types of music genres have shaped American culture and social behavior of Americans. Audio media has had a major affect and influence on the attitudes of Americans and especially today’s youth and young adults. Music and radio has given American culture its values, the way that jazz, blues, and Ramp;B created rock amp; roll, music created American culture. Music appeals to young adults, and youthRead MoreCultural Tradition And Cultural Traditions1708 Words   |  7 Pagestraditions forms exclusive bonds within members of the community, holding people with the same background together to pass on cultural values, and excluding those who aren’t part of the culture. They think that the actual preservation of traditions means not to change the customs and traditions, to not grow from our culture, for example not learning another language because you already know your mother tongue. It is a way to group up and tag everyone in a form of an alliance, and to have better organizationRead MoreOrder 1466 US Domestic Issues And The World Late 19th Early 20th Century744 Words   |  3 Pagesconditions and culture. The domestic policies, socioeconomics conditions and culture affect all aspect of American peoples’ lives. They shape and define the people identity. However, as world progressed these factors of life began to change taking the modernity culture and some of them began taking different aspects. Despite that fact, there are correlations that exist between the current American domestic policies, socioeconomic conditions, and culture with the early 20th Century American involvementRead More`` The Power Of Context `` By Sherry Turkle1576 Words   |  7 Pagestheir behavior and thoughts, changing their traditional experiences of the self they once had. In order to adapt to multiple environments humans use coping mechanisms such as hybridity. The use of hybridity in a rapidly globalizing world, however, risks the extinction of an environment and therefore a culture, permanently changing the experience of the self of an individual. Humans live with a pluralistic mindset, which will cause one to adapt to new environments, changing what they would normally experienceRead MoreChange in America1045 Words   |  5 Pagesopen to new technological and intellectual improvements, but when it comes to any disruptive alteration in the life that American citizens know, love, and are accustomed to, no measures can be taken in order to implement new innovations, even if it were for the welfare of the people themselves. The majority of the society today is resistant to great shifts in the American culture that would possibly cause some differentiation to their life that is currently flourishing, including shifts towards theRead More`` Borrowed Powers : Essays On Cultural Appropriation, By Bruce Ziff1531 Words   |  7 Pagesappropriation is taking aspects of another culture and using them disrespectfully or without credit to the original culture. This has happened to Black people since they were brought to America as slave s and still occurs today. From hairstyles to music white Americans have used Black culture as a basis for their own fashion and benefited off of it. This is an issue because as their culture is appropriated and sold back to them Black people are shown that their culture is not anything of value, that theseRead MoreSummary Of Ethan Watterss The Mega-Marketing Of Depression In Japan1036 Words   |  5 PagesCulture is known to be able to shape the beliefs of a society through its language. The term â€Å"depression† for example, was not commonly used due to the impression that depression was not psychological, but rather more physical. This is because the people of Japan were able to find ways to avoid giving in to the feeling and moving on with their lives. In Ethan Watters’ â€Å"The Mega-Marketing of Depression in Japan†, Watters looks into how pharmaceutical companies attempted to change the concept of depressionRead MoreAnalysis Of Neil Postmans Amusing Ours elves To Death959 Words   |  4 Pages In Neil Postman’s book Amusing Ourselves to Death (1985), Postman argues that the information shared with the American populace is shaped by the forms of media that are used. By giving a history of the changing types of American media and the effect that each has on the information given, Postman supports his claim. Postman’s purpose is to prove that media changes the information given to the public in order to call awareness to the validity of our news. Postman writes to an audience who is educatedRead MoreThe Article What Every American Should Know By Eric Liu1504 Words   |  7 PagesThe article ‘’What Every American Should Know’’ by Eric Liu acknowledges the struggles, the rapidly changing, and all of the multicultural issues that continually expands through every day of the culture wars. So within this article Liu is confronting a very substantial topic, which he asserts the problem of cultural diversity or the culture wars inside of the United States. In the article Liu provides the reader with many different examples all the way from cultural literacy, multiculturalism, andRead MoreWomen in Government Essay775 Words   |  4 PagesThe Impact of Culture on Women in Government Yvonne A. Sherman ANT101 July 27, 2010 Culture is defined as customary beliefs and behaviors of a specific social group and traditions and rituals become a part of everyday living (Miller, 2007). In today’s modern world there are still customs that are passed down from one generation to the next generation. In American culture as well as

The Battle Of The Civil War - 1163 Words

Four score and seven years ago... These are the famous words that start Abraham Lincoln s famous Gettysburg Address from November 19, 1963, which was an inspiring speech regarding equal rights. This speech was delivered during a time when much of the country was at odds on the very topic of slavery and equal rights for all men. In the 1860’s, equal rights were a hot button issue. Slavery was a major point of debate during Lincoln’s run for presidency in 1860. The debate over equal rights and slavery even spurred the division of the country and by the time of Lincoln’s official inauguration into Presidential office on March 4, 1861, 7 southern states had already decided to secede from the Union. Those 7 states started the†¦show more content†¦Although Lincoln loss that bid for a seat in the Senate, that campaign brought him to national prominence. Just like in his failed attempt at a Senate seat in 1858, Lincoln once again faced Stephen Douglas, as well as two others (Breckinridge and Bell), but this time Lincoln prevailed to win the Presidency of the United States of America due to having more votes in the Electoral college. This is noteworthy because he only garnered about forty percent of the popular American majority vote. Lincoln’s win for the presidency was the event that prompted several states to secede from the Union. In 1961, Just one month after taking the office of President of the United States, Abraham Lincoln found himself in a Civil War when the Confederate Army opened fire on Fort Sumpter located in South Carolina which was under Union control. The Civil War was an event that truly changed history. A part of the country left and was at war with itself. The Confederate states did not want to let go of their rights to have slaves and were at odds with the Union. Lincoln found himself trying to run the country and fight a war at the same time. Also during this time, Lincoln passed the Emancipation Proclamation giving freedom to millions of slaves. As president, Lincoln had a lot on his plate. There were many big battles in the Civil war and many were won by the Confederacy.

Obedience to Authority Essay - 1331 Words

Most people would like to think that they would never do anything to intentionally hurt another human being. However history has shown that human nature does not always prevail with the best outcomes. The following experiments and real life events all reflect that human beings succumb to obedience even when common sense tells them that what they are doing is wrong. Zimbardo’s Stanford Prison experiment, Milgram’s electric shock study, and the scandal surrounding Abu Ghraib are reflections on the outcome of obeying a command regardless of the results and why someone would do so. An experiment by Zimbardo provided insight on how a regular person changes roles when placed within a specific social setting. The Stanford Prison Experiment was†¦show more content†¦The next experiment focuses on obedience and why the tests subjects reacted the way they did. Stanley Milgram reflects on the study conducted and the outcomes of the electric shock study in an article titled â€Å"The Perils of Obedience†. The experiment calls for a teacher participant to do word association with a learner. When an incorrect answer is given by the learner, the teacher is under the instruction to administer electric shock on an upwards scale as the experiment continues. There comes a point in the experiment when the teachers feel uncomfortable continuing to shock the learner. Many times though the teacher continues at the urging of an individual overseeing the experiment. The first experiment that Milgram conducted was using Yale undergraduates, the results reflected â€Å"about 60 percent of them being fully obedient (696).† Another experiment was then conducted using â€Å"ordinary people† as the people of New Haven were labeled (Milgram 696). Milgram made the following statement about the results: â€Å"The experiment’s total outcome was the same as we had observed among the students (696).† The study did reflect that even though a person did not agree with the commands especially when putting another individual through he or she did as told more than half of the time. More studies were conducted around the world by other professors; many of the experiments had the same or similar results. There is one study that was conducted that hasShow MoreRelatedObedience to Authority1250 Words   |  5 PagesObedience to Authority No human social organization can function without some degree of obedience to authority, as the alternative would be anarchy leading to total chaos. Hence we find some sort of a hierarchy in both the most underdeveloped and the most civilized societies where certain individuals exercise authority over others. Almost everyone will agree that some degree of authority in certain individuals or groups (and their obedience by other groups) is desirable for the proper functioningRead MoreObedience to Authority1260 Words   |  6 PagesObedience to Authority No human social organization can function without some degree of obedience to authority, as the alternative would be anarchy leading to total chaos. Hence we find some sort of a hierarchy in both the most underdeveloped and the most civilized societies where certain individuals exercise authority over others. Almost everyone will agree that some degree of authority in certain individuals or groups (and their obedience by other groups) is desirable for the properRead MoreObedience to Authority Essays836 Words   |  4 Pageshuman being’s life; along with this, is the expectation of obedience to that authority. Through this obedience, many great things have been accomplished, as well as many instances of cruel and immoral acts. Defiance of the established authority, though, has also lead to great things, such as the creation and founding of the United States of America. In his writing, Obedience to Authority, Stanley Milgram examines the obedience to authority without question ing or taking responsibility and the problemsRead MoreEssay on Authority and Obedience2310 Words   |  10 PagesAuthority and Obedience Thesis: We consciously or unconsciously obey authority in all walks of life on a daily basis. Obedience is when there is legitimate power, there is pressure to comply. Compliance with that which is required by authority; subjection to rightful restraint or control. Authority being the legal or rightful power; a right to command or enforce obedience on another. This essay shall discuss, explore and evaluate the explanations as to why peopleRead MoreObedience to Authority Essay1816 Words   |  8 PagesAuthority cannot exist without obedience. Society is built on this small, but important concept. Without authority and its required obedience, there would only be anarchy and chaos. But how much is too much, or too little? There is a fine line between following blindly and irrational refusal to obey those in a meaningful position of authority. Obedience to authority is a real and powerful force that should be understood and respected in order to handle each situation in the best possible manner.Read MoreThe Problems Of Obedience And Authority1849 Words   |  8 PagesOctober 15, 2014 The Problems of Obedience to Authority People will do about anything to stay out of trouble when it comes to someone with authority that cannot be argued with. Stanley Milgram did an experiment on the topic of obedience to authority; he wanted to know how ordinary people could do horrible things if forced to by someone of authority. Obedience to authority is instinctual for human beings, there has and will always be someone with a higher authority than ourselves. How can normal,Read MoreEssay on Obedience to Authority574 Words   |  3 PagesObedience to Authority Today our society raises us to believe that obedience is good and disobedience is bad. We are taught that we should all do what we’re told and that the people that are disobedient are almost always bad people. Society tells us this, but it is not true. Most people will even be obedient to the point of causing harm to others, because to be disobedient requires the courage to be alone against authority. In Stanley Milgram’s Perils of Obedience experiment, his studiesRead MoreThe Blind Obedience And Authority1237 Words   |  5 PagesBlind Obedience to Authority Millions of people were killed in Nazi Germany in concentration camps however, Hitler wouldn’t have been able to kill them all, nor could just a handful of people. Obedience is when society influences where/ when an individual acts in response to a direct order from another individual, who is usually the authority figure. It is assumed that without such an order the person would not have acted in this way. In order to obey authority, the obeying person has to acceptRead MoreAnnotated Bibliography On Obedience And Authority Essay1358 Words   |  6 Pagesof â€Å"Obedience to Authority,† Milgram aptly points out that â€Å"some system of authority is a requirement of all communal living†(Milgram 1). This is a universal human truth. Authority is something that humanity, from the beginning of time, has consistently relied upon. Milgram argues that â€Å"obedience is the psychological mechanism that links individual action to political purpose† and that it is the â€Å"dispositional cement that binds men to systems of authority† (Milgram 1). I argue that obedience is asRead MoreAnnotated Bibliography On Obedience And Authority Essay1149 Words   |  5 Pages Part I: Research paper topic and outline Obedience to Authority Abbygale Javier [IT 150G, 14111; On-line; Elizabeth Rasnick; September 29, 2016] I. Introduction A. Motivation of this research There are little facts about the role of obedience up until now. Psychologists have been debating on factors that constitute obedience within an individual. For example, certain theories suggest that people do horrible actions only if they are ordered to do so. Research has shown that most people obey all

Nursing Essay Example For Students

Nursing Essay NursingNursing is an art: and if it is to be made an art, It requires an exclusive devotion as hard a preparation, as any painters or sculptors work; for what is the having to do with dead canvas or dead marble, compared with having to do with the living body, the temple of Gods spirit? It is one of the Fine Arts: I had almost said, the finest of Fine Arts. Spoken by a true nurse, Florence Nightingale; a pioneer of nursing and a reformer of hospital sanitation methods. I have many goals in life such as to have a good strong career and family. What is important to me is graduating Central high school and go on to UND. While at UND I plan to get my nursing degree and specialize in pediatrics and truama. I have already started to make short term goals that will lead me in to the life of nursing. I have volunteered at Altru hospital since I was in the eight grade. I have been on most of the floors from surgery to pediatrics, terminally ill to yearly check ups. This has influenced me grea tly, encouraging me to go in to nursing and also to go in to a more specialized area. Volunteering helped me search my future my career until I was old enough to get my CNA and go in to the health careers class. A CNA is a certified nursing assistant. When I turned sixteen i applied for the CNA class. Three months later I became a CNA. As a junior I also took a health careers class. This class gave me a more indepth look at the choices that I could make as a person looking in to the health field. As far as I can remember I have wanted to be a registered nurse or a medical doctor. My sights have changed as I have gotten older. I no longer want to become a medical doctor. I may in the far future decide to become a doctor but I would rather be a registered nurse because they deal with the patients more. I also prefer working with pediatric or gereatric patients. Whatever way that I decide to go I will always be helping someone, somewhere. I have looked at many colleges. I find myself lucky to be in Grand Forks, North Dakota. UND is an amazing school, with a highly recommended nursing program. North Dakota is one of the only states left that require a four year nursing degree. I looked in to going to the tech but decided that it was not the right choice for me since I am planning to stay in North Dakota. This would mean I would have to work in minnesota or take a job in North Dakota and work under a different title with less pay and benefits. Another benefit that accompanies goin g to a four year nursing program is if i wanted to higher my education it would be in my best interest to have the extra two years behind me. My next step in becomming a registered nursing is a little sidetracked. I want to be come a CMA. A CMA is a certified medical assistant. Once I become a CMA I will have more responsibility but it will be worth it. Becomming a CMA will help me in future classes at UND. I will have the backround of medications as well as a better understanding of patients. Going to school at UND is going to be tough but it is resonable and if I make enough short term goals and not look a lot at the long term goal too much I will suceed. The outcome of my long term goal is to graduate from UND, work in the medical field and have fun while I am at it. I one day hope to become someone to remember like Flourence Nightingale. .u019dd8ac829da9d741b2a28cd3567426 , .u019dd8ac829da9d741b2a28cd3567426 .postImageUrl , .u019dd8ac829da9d741b2a28cd3567426 .centered-text-area { min-height: 80px; position: relative; } .u019dd8ac829da9d741b2a28cd3567426 , .u019dd8ac829da9d741b2a28cd3567426:hover , .u019dd8ac829da9d741b2a28cd3567426:visited , .u019dd8ac829da9d741b2a28cd3567426:active { border:0!important; } .u019dd8ac829da9d741b2a28cd3567426 .clearfix:after { content: ""; display: table; clear: both; } .u019dd8ac829da9d741b2a28cd3567426 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u019dd8ac829da9d741b2a28cd3567426:active , .u019dd8ac829da9d741b2a28cd3567426:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u019dd8ac829da9d741b2a28cd3567426 .centered-text-area { width: 100%; position: relative ; } .u019dd8ac829da9d741b2a28cd3567426 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u019dd8ac829da9d741b2a28cd3567426 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u019dd8ac829da9d741b2a28cd3567426 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u019dd8ac829da9d741b2a28cd3567426:hover .ctaButton { background-color: #34495E!important; } .u019dd8ac829da9d741b2a28cd3567426 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u019dd8ac829da9d741b2a28cd3567426 .u019dd8ac829da9d741b2a28cd3567426-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u019dd8ac829da9d741b2a28cd3567426:after { content: ""; display: block; clear: both; } READ: Loyalty, Devotion, Fortitude EssayIt may seem a strange principle to enunciate as the very first requirement in a Hospital that it should do the sick no harm. Flourence Nightingale

The Fall of the House of Usher free essay sample

The Fall of the House of Usher† is, quite literally, a story about the fall of the House of Usher. The â€Å"House of Usher† can be interpreted to mean either the literal, the House the Usher’s lives in, or it can refer to the bloodline, the House of the Usher’s (insert joke about personally belonging to the House of Godric Gryffindor here). Not only that, but to take it even more literally, when Roderick is attacked at the end of the story, he falls to the ground, which is yet another tie into the title of the story. The House of Usher does fall to the earth after the twins die, however, and that is where the true â€Å"fall† happens, as the entire Usher house – the structure and the bloodline – cease to exist. As the narrator approaches the house, his first glance of the structure is not straight at it, but instead at a puddle which reflects the house upside down. We will write a custom essay sample on The Fall of the House of Usher or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The symbolism of the reflection is reflected in the way that Roderick and Madeline are twins, but are boy vs. girl, mentally ill vs. physically ill, and dead vs. alive. Upon further inspection of the house, the narrator notes, â€Å"there appeared to be a wild inconsistency between its still perfect adaption of parts and the crumbling condition of the individual stones† (89). The House of Usher has only existed through incest, so this description could be in reference to the fact that from a distance, or as a whole, the Usher family was in fine condition, until you looked closely at the individual members and see the ailments that are crumbling the individual family members. Another feature of the physical House of Usher is it’s claustrophobic feel. This is a representation of the claustrophobia between the twins to be their own person. They are confined to the house, and confined to each other (since they must reproduce in order to continue the blood line). She is confined by her body, through its illness that forces her to lose control of her limbs, and then she is forced into the space of the coffin, which is then stored in an underground tomb. Roderick is confined to the space of his own mind, which is too small in that he can’t escape from his thoughts or the sounds that he thinks he hears. Lastly, the fissure down the center of the house is a representation of the fissure between the brother and sister. The house’s foundation is unstable, as are the brother and sister, and ultimately this separation is what ends the House of Usher, both the family and the house itself. The House is not merely the setting where this story took place, but it played games with us and gave us clues as to who these people are. Each rotting stone was a person and it’s fissure down the middle was a relationship. The enclosed space of the house was the enclosed setting that led to the deaths of the House of Usher. The Fall of the House of Usher free essay sample Madeline of the House of Usher Role-playing games are a great past time for literature enthusiasts. A player sits down, creates a character with quirks and a personality, usually special abilities, and meets with other people who have done the same. They sit at tables, in couches, on porches all around the world. They sit down to hear and participate in a story, a story told by the storyteller. The storyteller creates a scenario, a background, extra characters (NPCs), and certain rules. Once the story begins, control is a relative term. The storyteller knows the story, but the characters are free to move about and unknowingly change the story as they go. In Edgar Allan Poe’s short story, â€Å"The Fall of the House of Usher,† the storyteller and characters interact in a very strange way. The storyteller tries to maintain control and the characters try to free themselves. It is a struggle against two aspects, the oppressor and the oppressed, masculine and feminine. We will write a custom essay sample on The Fall of the House of Usher or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Madeline Usher, the sole female character in the story, is kept in the background, but holds her own by being the main drive for much of the plot. Roderick Usher, the male descendant of the Usher household, has qualities of the feminine, but introduces a powerfully masculine identity into the house. The line of triumph of the oppressed feminine over the oppressive masculine is blurry and leaves much to be desired. The first key to the house as a story and backdrop is the connection often attributed to Roderick and the house. The idea that the house deteriorates with the last wielder of the Usher name has been argued before. Roderick’s slow descent into madness is marked by cracks in the foundation of the house. This theory holds good merit from textual evidence. The story itself follows that line; Roderick describes the house as having â€Å"an effect which the physique of the gray walls and turrets, and of the dim tarn into which they all looked down, had, at length, brought about upon the morale of his existence† (119). But this is just one influence the characters have over the plot and vice versa. This view of the house and the connection to the family is shaded by a masculine identity. Surely the last male heir of the Usher house must be the cause for the decay, regardless of the feminine Usher remaining. It is easy to label Madeline Usher as a weak character. Not only is her lack of presence in the story noted, but her physical descriptions are that of a weak girl. Roderick explains to the narrator that she suffers from an unknown disease, â€Å"[a] settled apathy, a gradual wasting away of the person, and frequent although transient affections of a partially cataleptical character†¦Ã¢â‚¬ (119). Madeline suffers from an unknown illness and is kept indoors in case she becomes the victim of her own frailty. The narrator sees her only briefly before her burial later in the story, and soon after her appearance, she is confined to her bed. The character of Madeline Usher is subjugated. She is kept in the background. Her family line is given to Roderick, her twin brother, as was the custom at the time. Within the story, she could be representative of other women in the nineteenth century: left in the home with no rights. Madeline can also represent one of the more important aspects of the feminine as a whole, the idea of death and rebirth in her premature burial and subsequent escape from her tomb. Beverly Voloshin makes note of another point of Madeline’s femininity through color association. â€Å"Madeline matches her brother’s pallor, but her special mark is red†¦blood red being the token of both life and death† (14). Not only is she often introduced with the color red, a generally accepted color for the feminine, but her actions in the story speak directly to the idea brought about by that color. Madeline is, essentially, the feminine half of the Usher family. Roderick Usher, Madeline’s twin and the masculine half of the Usher family, is the initial, obvious oppressor. As Leila May explains as historical background in her essay, â€Å"’Sympathies of a Scarcely Intelligible Nature: The Brother-Sister Bond in Poes Fall of the House of Usher’,† the social and political authority over the household was given to the men (389). As far as the outside world is concerned, Roderick is the head of the household, putting him in a legal and social position over his sister. Diane Hoevler makes some very sound arguments for the idea of Roderick as an oppressor in her essay â€Å"The Hidden God and the Abjected Woman in ‘The Fall of the House of Usher’. She points out Poe’s own frustration with women and the idea that Roderick strives for a world, a â€Å"purely masculine universe, a fortress where males engage in discourse without the intrusion of the female in any form –living or dead: ‘Us’ versus ‘her’: ‘Us/her’† (388). Legally, Roderick is the superior half of the la st vestiges of the Usher family. It was Roderick, after all, who invited the male narrator to the house. The narrator explains that the two had been friends before and Roderick had recently sent a letter insisting that he come to the house (Poe 114). It is Roderick’s decision in the story to entomb his deceased sister in the vaults underneath the house before her burial. This burial can be viewed as an attempt by the masculine identity to rid itself of the female identity, Roderick making a final struggle against his sister. However, as Cynthia Jordan argues, â€Å"he is but a character in the story himself, and his actions are at least in part the product of his narrator’s construction† (6). The idea of plot control being in the narrator’s hands puts the narrator in the sole position of masculine oppressor and not just over Madeline Usher. The narrator in â€Å"The Fall of the House of Usher† views, or at least tries to explain, everything from a distanced point-of-view. His logical take on what happens at the house paints a picture with traditionally masculine tones. He also is focused on the masculine half of the Usher twins. His focus is so centered on Roderick that he would as soon dismiss Madeline from his story entirely. Jordan notes this striving towards sole masculinity influence in her essay â€Å"Poe’s Re-Vision†¦Ã¢â‚¬ : â€Å"The narrator’s first encounter with Madeline confirms the conflict between the male storyteller and the lady of the house† (7). His first encounter with Madeline is almost half way through the story. He describes her briefly, almost as a wraith, when Roderick mentions her. â€Å"I regarded her with an utter astonishment not unmingled with dread; and yet I found it impossible to account for such feelings† (Poe 119). His reaction to the feminine aspect of the Usher household is obviously negative, describing his emotions of shock and fear in the face of Roderick’s sister. After this brief mention, he leaves her out of the story once again, citing that she succumbed to her bed after his almost encounter and that he would not see her again alive (120). Jordan notes that this absence of Madeline is an attempt on the narrator’s part to keep Madeline out of the story: â€Å"the narrator uses language covertly to relegate Madeline to a passive position in relation to himself† (7). Roderick, in this case is not the masculine oppressor; the narrator is. The irony of the situation, though, is that in trying to suppress Madeline, the female twin and the object that the narrator prescribes to femininity, he lets that feminine essence flourish. By the end of the story, the narrator is forced to face that he cannot create a solely masculine story. As Raymond Benoit, a voice in Explicator’s long series of essays on â€Å"Usher,† points out, the narrator is forced to face the feminine through the reading of â€Å"Mad Trist† at the end of the story: â€Å"a mad story that parallels what is occurring in the house and reflects and even enables the awakening of the feminine side thought to have been laid to rest in the philosophy and literature of the Enlightenment and by Roderick/narrator† (80). The narrator cannot ignore the strong feminine influence in the house, much as he tries. Perhaps this is because the source of the feminine influence is sitting beside him. Throughout the story, Roderick appears as a romantic and an artist. He reads romance and gothic novels and is emotional to the point of hysteria at times. Beverly Voloshin enters her theory in the series shared with Benoit and others on â€Å"The Fall of the House of Usher† in Explicator. Her theory follows the lines of Roderick being the feminine half of the Usher twins. â€Å"Roderick is associated with the abstract, atemporal, and ideal† (14). These attributes are generally feminine in nature, gentle and imaginative. In a usually feminine role, Roderick’s actions are often reactions to other characters, showing subordination. His madness is spurred by the supposed death of Madeline, an irrational and emotional reaction to an action of another character. Roderick’s death, often attributed with the ultimate fall of the house itself, is a reaction to the return and death of Madeline. His death is a reaction to the death of a feminine character, which gives power to the feminine over the masculine. Poe is known to have sickly seraph types in his stories, but these seemingly weak female characters speak to his fondness for women. Poe’s life was filled with women who were taken away by illness, making them physically weak: his mother, his cousin and wife. But the women in Poe’s life were often the source of his strength, making them spiritually and often mentally strong. The experience of physically weak, spiritually strong women in his life greatly influenced his portrayal of women in his stories and poetry; Anabelle Lee comes to mind. Similarly, Madeline follows the guidelines for Poe’s memory of women. In a strange way, Poe often put these women on pedestals. Madeline’s presence is very rarely in the foreground of Poe’s short story, but the times when she does appear, it is her appearance that changes the mood of the scene. Madeline owns every scene in which she appears. Her actions are catalysts. The character is weak, but Poe puts her in a position of power beyond character; Poe gives Madeline a position of power over the plot. While the ultimate portrayal of Madeline might be a slap in the face against feminists, her role in the story is large enough to create a strong female influence. Poe follows his own guidelines in the character of Madeline Usher. She fits his ideal for true beauty. John H. Timmerman helps lead the way towards viewing Madeline in this light by explaining Poe’s reasoning. He explains Poe’s drive towards creating beauty in his writing, a beauty that he believed could only be achieved through sadness (232). Because of this connection and his past with women, Poe comes to the conclusion that â€Å"the most sad thing, and therefore the most beautiful, is the death of a beautiful woman† (232). Madeline, though pale and sickly, is one of these beautiful women. Her death, then, is a thing of beauty in Poe’s eyes. The concept is not a very enthusiastic one, nor is it useful in citing Poe as an advocate for women, but that he put emphasis on women is a step in the right direction. From his idea that a beautiful woman’s death is indeed the most beautiful occurrence in nature, he spurned the male characters in his stories to help reclaim the feminine within his stories. The male counterparts to these tragic women are the main argument for Cythia Jordan. In her essay Poes Re-Vision: The Recovery of the Second Story,† Jordan argues that Roderick Usher and C. Auguste Dupin are male characters who attempt to bring to light the feminine or â€Å"second† story. While the narrator has ultimate control over the plot of â€Å"The Fall of the House of Usher,† Jordan points out times when Roderick tries to wrestle that control from him and reassert Madeline as a prominent figure in the story. The final scene of â€Å"Usher† is where Roderick gets that victory, â€Å"Madman! I tell you that she now stands without the door! † (130). Jordan explains that this marks a moment in which Roderick takes control of the narrative long enough to call the narrator out on his oppression and to bring Madeline out into the spotlight (11). Roderick proves again that he is not the male oppressor but is instead a supporter if not aspect of the feminine. The question becomes, then, why would Roderick want to bring Madeline to the forefront? The sole reason being that she is his twin is likely not enough. The idea of them being two aspects of the same being, or two sides of the same face is more concrete. But consider that Roderick is an artist, not only placing him in a feminine role, which would be cause enough to help the feminine thrive, but as an artist he must meet that ultimate goal that Poe put forth for himself: to create beauty. If Poe’s characters follow his own guidelines, then, Roderick’s only way to express that which is most beautiful in the world is to bring his beautiful sister’s death to the forefront of the story. Thus, in Roderick’s moment of control over the plot, in revealing the â€Å"second story† of Madeline, he follows those rules of an artist so avidly produced by his own author. The end result is not just Poe’s ideal of beauty, it also gives voice to the silenced feminine within the story –both Madeline’s and possibly Roderick’s own. The connection between Madeline and Roderick as twins is an interesting part of their mixed and almost non-existent gender roles. It has been suggested that their relationship is an incestuous affair, bringing together that mixed-gendered ambiguity into an even more scrambled position. Voloshin and others regard the twin connection, Voloshin looking specifically at the dichotomies apparent within that connection. †¦[T]he Usher twins also represent the duality of culture and nature, or more precisely, that they correspond to many cultural constructions of masculine and feminine, which divide the genders along the axis of culture and nature† (14). The fact that Poe decided to use twins pushes the idea that such dichotomies exist. Roderick, similar to Madeline, is afflicted with an ailment, on e that is â€Å"a constitutional and a family evil, and one for which he despaired to find a remedy –a mere nervous affection† (118). This nervous condition is displayed throughout the story in his outbursts and personality shifts. It is suggested that the ailment, being a family curse, is close to if not the same as Madeline’s. Madeline, however, shows strength in that she did not succumb to the illness before the narrator arrives. Madeline is given credit for being the stronger of the two, a masculine trait. The dichotomy does not fit what society would expect from gender roles. The male is the feminine and the female is the masculine. It has been suggested that Roderick and Madeline are the same person, or aspects of the same person. Hoeveler plays with this idea in her essay on the â€Å"Abjected Woman. She discusses the idea that Madeline is in fact the feminine half of Roderick that has escaped to become an alter-ego (391). Not only would physical evidence within the text dispute that idea –the fact that the narrator sees Madeline during a conversation with Roderick –but why, then, would Roderick assume so many feminine traits of his own? And why would Madeline seem to uphold those t raits generally accepted as masculine? The rest of the essay is another key: the idea of dualities in religion, the goddess and the god. The duality returns to the twin idea, and the twin concept requires a semblance of balance. If Roderick is the feminine role, Madeline must step in to play the role of the masculine. Traditionally, in feminist readings, the masculine identity can be discovered by its subjugation and subordination of the feminine identity. Madeline is buried in the vault, making her symbolically subordinated, but in the end, it is she who buries Roderick: â€Å"†¦with a low moaning cry, fell heavily upon the person of her brother, and in her violent and now final death-agonies, bore him to the floor a corpse, and a victim to the terrors he had anticipated† (Poe 131). The first item of note is the fact that Roderick’s name is not mentioned once in his death scene. Roderick is placed in the passive part of the sentence, â€Å"upon the person of her brother,† rather than given an active death. His name is not mentioned, instead he is listed as the brother of Madeline. He is also noted as being a victim, a position often associated with the feminine. Here, Roderick is not only stripped of identity of his own, but is made the passive victim of a violent force against him. The idea of Madeline as a violent or at least controlling force over Roderick is used in the somewhat popular vampire theory. Lyle Kendall discusses this theory and cites examples from the text to help prove it. He suggests that Roderick asks the narrator to come to the house to aid him in the destruction of his oppressor, the vampire, Madeline (451). J. O. Bailey goes into more depth, citing the history and mythology behind the vampire theory. He, however, notes that both of the twins seem to exhibit traits of one who has been attacked by a vampire, but that Madeline was the one whose body is inhabited by a vampiric entity (Bailey 458). Vampires in stories have been male and female –there is no prescription for the sex of these mythological creatures. The idea of the vampire, though, of one who comes and sucks the life out of others fits the mold for a control aspect. The masculine identity is the controlling identity, and if Madeline is indeed a vampire, then she becomes that controlling identity; Madeline becomes the oppressor and Roderick the oppressed. Another supposedly masculine trait is the sense of structure and order. Robinson brings the dichotomy of order/disorder into play in his formalist reading of the short story in his essay â€Å"Order and Sentience in ‘The Fall of the House of Usher’. † Robinson writes, â€Å"[t]he progress of the story sees Usher, his house, and his sister Madeline changing from an organized to a disorganized state, until finally all sink together† (69). Robinson also brings to light the notion that Madeline’s physical senses dim through the story while Usher’s heighten (75). Roderick becomes more sensitive where his sister becomes less so. Their traits become intermingled, masculine and feminine twisting their positions to the opposite sex until finally it all comes back together into a union. The final union between the masculine and the feminine is the destruction of the house, according to Robinson, when the house and the story fall into a state of disorganization. The final scene in â€Å"The Fall of the House of Usher† seems to be a culmination of all that is feminine within the work. Roderick sits and listens to his favorite romantic story, â€Å"Mad Trist,† which brings the feminine back into the plot. During this reading, Roderick comes into a position to speak against the narrator, for the narrator, when he calls him a â€Å"madman,† and reveals Madeline standing outside the door. When Madeline appears for her final scene, her coup de grace, she is in her burial shroud with blood on her, a symbol of rebirth. The walking symbol of the feminine falls upon Usher, who without a fight, falls to the ground, and the two die. The narrator flees the fall of the house of Usher, and watches as the house behind him is mysteriously destroyed. The story comes together, finally, with a seeming grand finale of femininity. Symbols, romanticism, disorganization, all of those ideals that have been attributed to feminism culminate. But looking back once again on Roderick’s death, there is the passivity. Madeline, in the midst of this fantastic moment of feminine symbolism, takes on the role of a masculine identity, pressing Roderick beneath her and putting him into a passive state. Are the symbols enough for this story to triumph over masculine influence? Or has the narrator put his foot down on the final scene to ensure that some semblance of masculine oppressiveness remained in the story? Regardless of masculine or feminine traits, at the end of the story, as the world of the narrator collapses into romantic idealism, it is the woman, the female half of the Usher family, that finally oppresses the man. Madeline triumphs, but only when put into a masculine gender role. Leo Spitzer, author of â€Å"A Reinterpretation of ‘The Fall of the House of Usher’,† also notes the near necessity for the two to die as one. He first shines light on the importance of Madeline, citing her as a deuteragonist and pointing out the eerie timing of her appearances, and he goes on to say that â€Å"Roderick and Madeline, twins chained to each other by incestuous love, suffering separately but dying together, represent the male and the female principle in that decaying family whose members, by the law of sterility and destruction which rules them, must exterminate each other† (352). They do destroy one another at the end, leaving the narrator to escape. And, as Jordan points out, the narrator gets the last word, â€Å"for his final act of ‘sentencing’ is to dispatch Madeline and her too-familiar twin into the ‘silent tarn,’ out of mind and out of language one last time† (12). Despite this triumphant climax for Madeline and Roderick, the narrator clings tightly to his story. The narrator, or storyteller, in â€Å"The Fall of the House of Usher† fights for control over the characters within the story, both female and feminine. He takes on, ultimately, the role of masculinity. Whether, within the house, Madeline was oppressed or Roderick was matters very little –their aspects were in sync with on another and bound to come together eventually. But their ultimate victory and freedom from the masculine narrator is achieved only in their deaths, and the storyteller condemns the last vestiges of the feminine. In this story at least, the victory of femininity is short-lived and ultimately futile. Works Cited Bailey, J. O. What Happens in the Fall of the House of Usher? American Literature: A Journal of Literary History, Criticism, and Bibliography 35. (1964): 445-66. Benoit, Raymond. Poes the Fall of the House of Usher. Explicator 58. 2 (2000): 79-81. Hoeveler, Diane Long. The Hidden God and the Abjected Woman in the Fall of the House of Usher. Studies in Short Fiction 29. 3 (1992): 385-95. Jordan, Cynthia S. Poes Re-Vision: The Recovery of the Second Story. American Literature: A Journal of Literary History, Criticism, and Bibliography 59. 1 (1987): 1-19. Kendall, Lyle H. ,Jr. The Vampire Motif in the Fall of the House of Usher. College English 24. 6 (1963): 450-3. May, Leila S. Sympathies of a Scarcely Intelligible Nature: The Brother-Sister Bond in Poes Fall of the House of Usher. Studies in Short Fiction 30. 3 (1993): 387-96. Robinson, E. Arthur. Order and Sentience in the Fall of the House of Usher. PMLA 76. 1 (1961): 68-81. . Spitzer, Leo. A Reinterpretation of the Fall of the House of Usher. Comparative Literature 4. 4 (1952): 351-63. . Timmerman, John H. House of Mirrors: Edgar Allan Poes the Fall of the House of Usher. Papers on Language and Literature: A Journal for Scholars and Critics of Language and Literature 39. (2003): 227-44. Voloshin, Beverly R. Poes the Fall of the House of Usher. Explicator 46. 3 (1988): 13-5. Works Referenced Obuchowski, Peter. Unity of Effect in Poes the Fall of the House of Usher. Studies in Short Fiction 12 (1975): 407-12. . Peeples, Scott. Poes Constructiveness and the Fall of the House of Usher. The Cambridge Companion to Edgar Allan Poe. Ed. Kevin J. Hayes. Cambridge, England: Cambridge UP, 2002. 178-190. Stein, William Bysshe. The Twin Motif in the Fall of the House of Usher. Modern Language Notes 75. 2 (1960): 109-11. .

Obesity is an increasing global health problem, and one of the leading preventable causes of death The WritePass Journal

Obesity is an increasing global health problem, and one of the leading preventable causes of death Obesity is an increasing global health problem, and one of the leading preventable causes of death IntroductionDiet – Alternative to SurgerySurgeryRelated Introduction Obesity is an increasing global health problem, and one of the leading preventable causes of death. The definition of obesity taken from the NHS website is; Obesity is when a person is carrying too much body fat for their height and sex. A person is considered obese if they have a  body mass index  (BMI) of 30 or greater . The main problem here is that there is numerous health problems linked to obesity, therefore if Obesity is helped and reduced, it would be like solving the root to the numerous health problems it is linked to. In other words instead of tackling the health problems that are caused by obesity, you tackle obesity itself which would then in theory lead to a general decrease in obesity related health problems. This will not only be beneficial to the patients, but in this current economic climate will save the medical sector money that they would use on treating obesity related health problems. Obesity is a medical condition in which an excess amount of body fat has accumulated within the body to an extent that it may have a harmful affect on health. This can in turn lead to reduced life expectancy and an increased risk of cardiovascular disease. The main problem here is that obesity increases the risk of many physical and mental conditions however regardless of this it is increasing and needs to be tackled. The main cause of obesity is a combination of excess food energy intake and a lack of any physical activity however there are cases when the cause is due primarily to genetics, medical reasons or psychiatric illness. In contrast increasing rates of societal level obesity is thought to be due to an easily accessible and palatable diet, increased reliance on vehicles and mechanized manufacturing. There are three main ways obesity is being tackled, and it is these three solutions that I am going to focus on in my study.; Diet, Surgery and Drugs. The main solution I will focus on will be surgery. Diet – Alternative to Surgery The classic approach to tackle obesity is a low-calorie diet; this still remains the core treatment of obesity. These diets have the best short-term benefits. There are three types of low-calorie diets that can be distinguished: Personalized and moderately restricted diet: This is dependant on a pre-therapeutic assessment. This diet takes into consideration the daily energy expenditure of each individual including their professional and family environment and their food habits. The desired level of caloric intake will equal to two thirds of the average energy expenditure; 1200 – 2000 calories per day. Low-calorie diet: Total caloric intake averages 800 – 1200 calories per day. This is a considerable reduction in the individuals daily intake and can not be maintained for a long period of time as the patient’s physical activity is hindered and the body is faced with nutritional deficiencies. This ambitious treatment is proposed during hospitalization. Very low-calorie diet: This is a less than 800 calorie per day diet also known as a protein diet. The medical follow up to this must be very accurate.   Cutting off the usual supply of calories the body gets causes the body to break down fat in order to supply itself with energy thus causing the patient to lose body weight. This dietary treatment is effective for short term benefits however requires a lot of dedication on the patient’s behalf. Surgery A  laparoscopic adjustable gastric band also known as a lap band is an inflatable device made of silicone that is placed at the top of the patients stomach through laparoscopic surgery. Laparoscopic surgery also known as Keyhole surgery is a modern technique of surgery in which operations that take place in the abdomen are carried out through small incisions, usually measuring from 0.5-1.5cm. This type of surgery uses images displayed on a monitor which can be magnified. Keyhole surgery is a very beneficial and efficient procedure as the patient feels less pain and discomfort and recovery time is considerably reduced. Gastric banding is the least invasive surgery of its kind however it carries the usual risks of any gastrointestinal surgical operation. The patient’s intestines are not re-routed as the stomach is not staples or removed therefore the patient is able to absorb nutrients from food in a normal procedure. Gastric bands are able to stay without causing harm in the patient’s body as they are made entirely of biocompatible materials. They way this procedure works is that the gastric band is placed on the top portion of the stomach using keyhole surgery. The placement of the band creates a small pouch at the top portion of the stomach. This pouch approximately holds about half a cup of food, in contrast to its normal six cups of food. The pouch fills up quickly; this is where the band comes into effect. The band causes food to pass slowly from the pouch into the lower part of the patient’s stomach. As the upper part of the stomach fills the brain is sent a message that the stomach is full therefore the patient’s hunger dies. This causes the patient to eat a reduced amount of food and stay full for a longer period of time thus decreasing overall caloric intake which can lead to a decrease in weight over time. As the patient starts losing weight the gastric band will need to be adjusted to ensure effectiveness and improve comfort. It is adjusted using a saline solution introduced through a small access port placed underneath the skin. To avoid damage to the port membrane and prevent leakage a specialized non-coring needle is used. This graph has been taken from www.bmj.com and gives an overall idea of the extent to which a gastric band can help weight loss. According to the study participants who had a gastric band lost 22% of their body weight in two years in contrast to the controls who in which only lost just 6%. This resulted in the ‘gastric band group’ to be healthier and happier. This is one proof of evidence that shows that this type of solution to tackle obesity is highly effective. I do not believe taking drugs alone such as AMPHETAMINES is effective as there are many side effects and there have been many cases where patients have become addicted and dependant on the drug itself therefore I do not look at this as a solution personally. Gastric Banding I believe is the most appropriate as it shows and has been proven to considerably decrease body weight and help obesity. And being a laparoscopic surgery rather than open it has its many advantages; Reduced chance of needing blood transfusion as haemorrhaging is reduced. Small incisions are used which reduce pain and discomfort to the patient. In addition recovery time is reduced along with less post-operative scarring Less pain due to small incisions also means that less pain medication is needed Procedure times are slightly longer however, hospital stay time is less often same day discharge. So patient can be back to everyday life more quickly and efficiently. Exposure of organs is reduced due to small incisions therefore chances of contamination and disease are reduced. However it does come with its disadvantages; Due to the small incisions the doctor has a limited range of motion at the surgical site. Dexterity is lost. Poor depth perception Tissue can be damaged due to tools being used rather than hands. However I believe the advantages outweigh the disadvantages so keyhole surgery is a effective and efficient solution. However I believe the advantages outweigh the disadvantages so keyhole surgery is a effective and efficient solution. There are many risks that come with this type of surgery as with any type of surgical operation. The biggest risk is from an instrument called a trocar. Injuries are caused to either blood vessels or small or large bowel. This risk is increased with patients that have a history of prior abdominal surgery. Benefits of gastric banding compared to other bariatric surgeries. There are many benefits of gastric banding compared to other bariatric surgeries. Mortality rates are considerably lower; 1 in 2000. Due to small incisions, keyhole surgery recovery times are very short along with a short hospital stay. These benefits can make the surgery greatly appeal to the patient as along with losing weight, the pain and overall time is small. Bibliography [1.5] Google images. [2.5] Wikipedia. AS Biology CGP Revision Guide. – overall knowledge [3.5] Dr Patrick Jordan . [1] http://obesity_epi.tripod.com/solving_the_problem_of_obesity.htm  Ã‚  Ã‚   [2] http://en.wikipedia.org/wiki/Obesity [3] globalissues.org/article/558/obesity [4] nhs.uk/Conditions/Obesity/Pages/Introduction.aspx [5] nhlbi.nih.gov/health/public/heart/obesity/wecan/healthy-weight-basics/obesity.htm [6] http://en.wikipedia.org/wiki/Gastric_banding [7] bmj.com/content/332/7550/1146.full [8] http://en.wikipedia.org/wiki/Laparoscopic_surgery [9] http://en.wikipedia.org/wiki/Trocar

Database application, Planning, Design, and Implementation Assignment

Database application, Planning, Design, and Implementation - Assignment Example 273). To build huge groups of data functional, individuals and organizations make use of computers and effiecient data management systems. Similar to a warehouse, a database is a storage area for group of similar and associated data or facts. On the other hand, a database management system (DBMS) is software tool that facilitates multiple users to store, retrieve, and perform operations on data or facts into functional information (Norton, 2001, p. 272). The database design and development starts with the analysis of the system. In our database for home we will analyze the daily working routines and access the main aspects that can be documented and digitalized. For this purpose will conduct a detailed analysis for the overall working and activities performed in the house, for instance, we need a system that can document and manage the daily work plan, house budget, requirement management, indoor and outdoor activities. The databases system for the house can manage the daily work plan, record activities, handle house budget and specially the food menu. We can also manage and handle our diet plan with this system and develop a balanced daily diet plan. The system will provide us details and comprehensive information for the daily diet plan. There are various players in this databases that can use and manage the database at home. Parents can develop a diet plan for their children and feed them according to that plan. This makes the overall handling of the children diet easier. The parents also plan their daily tasks and duties so that they can perform those jobs at time and effectively. The handling of budget plan can be done by wife or husband that feed and allocate the appropriate resources for the house monthly resource management. The player can interact with the system and each other directly. The system will be available to every user and they can view and mange the resource according to their desire. The each section will be

See below Essay Example | Topics and Well Written Essays - 250 words - 11

See below - Essay Example The action, therefore, would help boost the Irish economy. Swift, however, adopts a satirical approach when addressing the concern of poor families in Ireland. There is evident sarcasm and utter irony at the end of Swift’s proposal (Foshay, 1961). First, it appears absurd that Swift proposes killing of Irish children in an attempt to boost the economy. Despite proposing the main idea of making delicious meals out of Irish children, Swift turns to the good objection. Towards the end of the essay, Swift argues that there are other strategies to reduce population. Reducing the population forms the foremost goal that the Irish government intends to attain. That Swift proposes better ideas than selling and killing children from poor Irish families to solve the problem of overpopulation is a great surprise. Towards the end, the reader is engaged in formulating diverse solutions that can be applicable to address overpopulation, unemployment, and poverty in Ireland. He proposes real solutions to the challenges such as advancing trade to boost the economy (Swift, 2004). Justifiably, Swift challenges the reader to think of viable solutions to societal challenges. Swift, J. (2001). A Modest Proposal: For Preventing the Children of Poor People in Ireland from Being a Burden to Their Parents Or Country, and for Making Them Beneficial to the Public. Virginia Tech. Retrieved January 2, 2015 from

Promotional Strategies in the Branded Denim Industry

Promotional Strategies in the Branded Denim Industry The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, trade and employment generation all over the world. Apparel industry has short product life cycles, tremendous product variety, volatile and unpredictable demand, long and inflexible supply processes. The industry has been in a transition over the last 20 years. Some of the major contributors are: Significant consolidation in retail, Increasing use of electronic commerce in retail, and Wholesale trade Given below is a diagram of the types of markets for the fashion industry globally/ India as can be seen comes under Emerging Fashion market. viewer.png Figure: Global Fashion Market. The Indian Fashion Industry Fashion Industry growth in India is mainly driven by the growing exposure of domestic designers at international forums, but growth is also supported by other factors such as the launch of focused business education courses for emerging designers and the establishment of an industry association. The Indian fashion industry has gained international acclaim and recognition at several global forums. This has also helped attract a large number of international clients to the country Rising affluence has increased brand awareness among Indian consumers. According to theNielsen Global Luxury Brands Study, India is among the most brand conscious countries in the world, with 35% of Indian survey respondents reporting to buy designer brands India is considered an attractive market for luxury brands; about 50 premium and luxury brands, including Jimmy Choo, Gucci, Christian Dior, and Chanel, have opened stores in India in recent years. Consumer spending on fashion products has grown at 7.1% annually from 2002 through 2007 Denim Industry in India Denim Brands in India Jeans the working class garment has something about it which has fascinated the poor and the rich alike, and has survived fashion trends and technology changes for over a century. The jeanswear market in India is currently pegged at approximately Rs 6,000 crore the bulk of it in the unbranded market according to recent reports. However, the branded segment is believed to be growing at a faster pace, with brands giving tough competition to one another. According to industry sources, the total size of the jeans market in India is about 40-45 million pairs of denims out of which 44 million pairs are in the value segment(less than Rs 1,000). The Indian retail market size of jeans (men`s and women`s) in 2007 was Rs 3,080 crore with a healthy growth of 18 per cent over last year as per research conducted by Technopak. According to an Indian expert, denim production in India in 2006 was estimated to be at 400 million metres, of which 250 million metres was for domestic consumption and the rest for exports. The Indian denim market is still in the nascent stages but it`s definitely a growing market which is growing in the right direction. Brand-conscious market With changing lifestyles, the organised players are coming up with contemporary designs to target the youthful, stylish, trendy and fashionable consumers. Today`s consumer is educated and very well informed about different brands and knows what to buy and what not to buy. Indian consumers are no longer price conscious rather they are willing to spend money on high-end denim brands. Denims are not only restricted to jeans, shirts, jackets and skirts, but are also a popular choice for accessories like bags, belts and caps. In denims, low rise, slim fit and twisted fit are in vogue. Ripped, brushed, torn, bleached, laser finishes acid and ice-washed are enough to tempt the brand conscious customers. The organised denim players are not only catering to the premium class, but are also catering to the upper-middle and mid-segments as well. Today`s customer is definitely brand conscious and asking for brands. Consumers are looking at innovations rather than just a pair of jeans and T-shirt. The key to catching up with these changes is to innovate, as the Indian denim customer is more variety driven, says Shah. The brand has been quick to gauge that the young Indian consumers were getting bored with just a five pocket pair of jeans and hence Pepe Jeans today is a one-stop destination for the young premium segment customer with its exhaustive range of fashion wear, club wear, and evening wear along with the core jeans. India is an emerging nation and has a huge potential to harness the untapped market. The denim industry has registered impressive growth in the last five years. This growth has also changed the consumer preferences- he has become more discerning and fashion conscious. Major players in the denim market A number of players, both Indian and international, have entered the Indian market. The brands of both categories that were studied are listed below: Indian Players The Indian players include the following: Spykar has established itself as the Indian youth icon and the brand of the Generation Next in the Indian apparel industry, with a vast and staggering array of designer wear- from the first manufactures of Cargo in India unto the authentic five pocket Jeans to fashionable denims, fatigues, jackets, tees, shirts, etc. to trendy bags, belts, caps, wallets, socks and other accessories like shoes, deodorants, junk jewellery, eyewear. Having provided clothing for the last 15 years to the brand conscious youth, Spykar Lifestyle intends to now offer complete styling solutions to patrons through the Spykar Style Lab, with a reach to 3 million customers, influencing the youth culture across India. The brand Deal: was born in the year 2000 and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. It is present in over 22 states with 400 points of sale. From the beginning, Deal jeans team turn their back on the style-dictator and consumer fore-casters of the fashion establishment and lead their own tastes lead them. It is for this reason that Deal became the leader in developing the styles, manufacturing methods, fabric and quality control and guaranteeing an outstanding quality product Levi Strauss (India) Pvt. Ltd (LSIL) is a Bengaluru based, wholly owned subsidiary of Levi Strauss Co. (LSCO.). The company markets the Levi`s ®, Dockers ® San Francisco Levi Strauss Signature ® brands in India. The company was established in 1994 and brought authentic American jeanswear to India by launching the iconic Levi`s ® brand. It has since built a strong retail and distribution network spanning more than 250 cities and 750 outlets backed by an equally strong sourcing base. The company, with strength of about 200, is headquartered in Bengaluru. International players The International players studied are the following: Pepe Jeans London: Pepe Jeans London originated from the fashionable Portobello area of London in 1973 as a result of the efforts of three NRI brothers. In a very short span, the brand became the best selling denim brand in England. The company entered the Indian market in 1989 and today is amongst the premium brands in India in this segment. Pepe Jeans is an absolute casual wear brand and sells everything one would associate with such as casual cotton shirts, denim shirts, lightweight jeans, T-shirts, shirts, jackets, cotton casual pants and accessories such as bags, caps, belts, wallets, wrist bands, etc. Lee Cooper: Founded in London in 1908, Lee Cooper offers a wide range of lifestyle jeans and products to men and women of all ages. In 2006, Lee Cooper International entered into an equal joint venture with India`s largest retailer, now known as Lee Cooper India Pvt. Ltd, under which the first franchisee store was opened. At present, the company has 31 exclusive brand outlets, 50 shop-in-shops and 250 selling points in India. By the end of this fiscal, it will double the selling points and add 24 new stores to its kitty. The company aims to grow to 100 stores within the next two years. An investment of about Rs 35-40 crore has been earmarked for retail expansion this year. The competitors at each segment are given below: Super Premium Segment (Rs. 2000+)- brands like Tommy Hilfiger, Hugo Boss, AN Jeans, Rocky S Jeans Premium Segment (Rs. 1000-2000)- Pepe, Levis, Lee, Wrangler Middle Segment (Rs. 500-1000)-Most Indian brands cover both Middle and Premium categories Economy Segment (Rs. 300-500)-Ruf n Tuf, Newport, Impact, Thunder as well as in store labels like Westsides SRC and 2Fast4U that are priced between Rs. 375 to Rs. 600 Benefits of this study to the organizations: As compared to the booming international denim market, India is still emerging. Indian brands haven`t enjoyed much success. International brands, which are present in India, are doing extremely well. Competition is increasing with the presence of a number of denim brands in India. To stay ahead of competition, the players will have to raise their standards to international levels; only then will they be able to make a strong foothold in the country. Every company is coming up with aggressive marketing, promotional campaigns and constant publicity to make their brand popular. Various companies have been successful in the Indian market using different approaches and different strategies. For example Pepe Jeans London works on a 360 degrees approach on the marketing communications strategy, involving both above the line and below the line activities. Billboards print advertising in both national and regional newspapers and all lifestyle magazines constitute Pepe`s above the line strategy. The companies in the denim market have to ensure that they have strategies that are successful and make a positive impact on the target segment due to all the competition and the challenges that they face in this environment. With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing premium category of jeanswear brands. On the other hand, it has been tough times for other segments of the business one of the underperformers being a mass-market jeanswear brand. This study helps analyze the promotional strategies of five different popular denim brands in India. This study helps to recognize the success or failure of the brands through the perception that consumers have towards the brand. The study helps recognize the weak points in the strategies. Chapter 2 Research Design This chapter details the procedures that were used for obtaining the information needed to structure the marketing research. It provides details such as the Purpose, Aim of the study, and Scope of the study, Objective of the study, Research methodology and Data collection. Aim of the study: The aim of this study is to observe and evaluate the promotional strategies that are used by Levi Straus, lee and Pepe jeans, Spykar and Deal . Scope of the study: The study was aimed at understanding and analyzing the promotional strategies implemented by Levi Strauss, Lee, spykar, Deal, Pepe Jeans The research was conducted in the geographical area of 1 city- Bangalore North (Karnataka). Objectives: It will present the promotional activities used by the major players in Branded Denim industry. It will present the awareness of the promotional strategies that the consumers have. Further the study will generate some suggestions that could be implemented by the companies. Research methodology: An analytical study, descriptive and quantitative in nature was undertaken to study the promotional activities used in the Branded Denim industry. Based on the data and knowledge gathered thus, a tool in the form of a questionnaire was prepared to elicit primary data for the study. The customers of the company have been used as the respondents for the study. Questionnaire method was adopted to gather necessary primary data. Secondary data was gathered from previous other records, journals, papers and books. The data collected by the study is compiled, classified and tabulated for the purpose of analysis. Analysis was done using averages for data consolidation and interpretation. Methods of data collection: Survey- Through a closed and structured questionnaire administered to 50 respondents of Bangalore City in the area of New BEL Road (Bangalore North). Sources of Data collection: The study required data to be collected from both primary sources and secondary sources. * Primary research -also known as field research, which involves the conduction and compilation of research for the purpose it, was intended. Questionnaires were used to collect the primary data. * Secondary research -also referred to as desk research, is initially conducted for one purpose, but often used to support another purpose or end goal. Secondary research was collected from Internet sites, books, journals, magazines and research materials provided by other research. Sample design: This refers to a set of rules or procedures that specify how a sample is to be selected.   We have used simple random sample  which is a subset of  individuals  (a  sample) chosen from a larger set (a  population). Each individual is chosen  randomly  and entirely by chance, such that each individual has the same  probability  of being chosen at any stage during the sampling process Sample size: The number of elements in the obtained sample. The sample size for this study is 50 respondents. Sampling bias: This refers to the notion that those selected are not typical or representative of the larger populations that have been chosen from. Here we were limited to north Bangalore so it does not reflect the bigger side of the actual population. Limitations: The limitations of the study are as follows: Questionnaires are impersonal, so it is difficult to understand the answers given by the customers also there is a chance that the questions may be misinterpreted, rendering the answer useless to the study. Questionnaires also invite people to lie and answer the questions very vaguely which they would not do in an interview. Though a lot of effort was put in at designing the questionnaires, some peoples preferred answers may not have been included, and this also does not allow for much detail. The research was limited to the city of Bangalore (north Bangalore) The research did not include the infrequent customers of the company, so a lot of valuable input could have been lost Chapter 3 Analysis and Interpretation Q. No. of Male and Female Respondents. Gender No of Respondents Male 26 Female 24 Total 50 Interpretation: From the above chart it is quite evident the numbers of male respondents exceed female respondents. Q. Average age of Respondents. age No of Respondents Less than 20 1 20-30 42 30-40 6 40-50 0 Above50 1 total 50 Interpretation: From the above chat it can be interpreted that the highest range of respondents belongs to the age group of 20-30. Q. what are the different occupation of the respondents. occupation No of Respondents students 31 professional 17 businessman 2 unemployed 0 total 50 Interpretation: From the above chat it is clearly visible that the maximum numbers of respondents are students, followed by professionals. Q Salary of the respondents. salary No of Respondents Less than 2lakh 28 2-4 lakh 15 4-6 lakh 6 Above 6 1 total 50 Interpretation: Since the most respondents are students and are just employed the salary range is below 2 lakh and for professionals it is 2-4 lakhs. Q Do you buy anything of these brands (Levis, Lee, Spykar, Pepe jeans, Deal). Response No of Respondents yes 43 no 07 Total 50 Interpretation: It can be clearly interpreted that 43 out of 50 Respondents have tried one of the brand and rest have not. Break-up of the different brands bought by the sample group: Brand name No. of respondents Levi Lee Spykar Pepe Deal 16 15 6 12 1 Total 50 Q Other than the brand you purchase from, Are you aware of the promotional activities followed by other brands. Responses No of respondents Yes 40 No 10 total 50 Interpretation: From the above chart it can be understood that the people are aware about the promotional scheme of the other brands even if they do not purchase products from the other brand. Levi Q. Why did you buy this brand? Characteristics Number of Respondents Good Service Good Quality Price Design Brand Name Discount Schemes 1 3 10 2 Total 50 Interpretation: it is clearly visible from this chart that most of the people are going for Levis because of the brand name. Q. Would you like to purchase this brand again? Willingness to purchase Number of respondents Yes No 15 1 Total 16 Interpretation: It is clearly visible that all those who have purchased this brand want to go again for this brand. Q. Are you aware of the various promotional schemes available in this brand? Awareness Number of respondents Yes 16 No 0 Total 16 Interpretation: all the respondents are aware of the promotional schemes of Levis. Q. As per your knowledge what type of promotion activity is undertaken by the organisation characteristics responses Advertisement 3 Publicity 0 Personal selling 0 Social media networking 3 Sales promotion(discount offers, seasonal sales, loyalty programs) 10 Total 16 Interpretation: It is found that most consumers are aware of the promotional schemes that Levis has in the form of sales promotions. They also seem to be aware of promotions through advertising and social media networks. Q. If yes how were you made aware? Mode of Awareness No. of respondents Newspapers O Magazine Ads 6 Television Ads 0 E-Mailer from store 2 Word of mouth 9 Others 1 Total 16 Interpretation: it can be interpreted that people are aware of Levis promotional skills because of tools like newspapers and various emails that are being send from the store. 12. What according to you makes the brand more attractive than others? Characteristics Number of Respondents Quality 1 Price 0 More sizes 4 Better customer services 2 More designs 4 Brand Name 5 Brand Ambassador 0 Total 16 Interpretation: From this table we can see that consumers are attracted to the brand due to its brand name- the perception towards the brand is positive and also they feel that more designs are available in this brand Lee Q. Why did you buy this brand? Characteristics Number of Respondents Good Service Good Quality Price Design Brand Name Discount Schemes 1 2 1 3 8 0 Total 15 Interpretation: The graph shows that maximum people bought the jeans from this brand due to the brand name. Followed by the designs available, and no one bought the jeans due to the discount schemes available Q. Would you like to purchase this brand again? Willingness to purchase Number of respondents Yes No 13 2 Total 15 Interpretation: From the table it is obvious that a large number of the respondents would buy jeans from this brand maybe because they have a positive perception towards the brand Q. Are you aware of the various promotional schemes available in this brand? Awareness Number of respondents Yes 12 No 3 Total 15 Interpretation: From the table it can be seen that most consumers are aware of the promotional schemes available in this brand Q.As per your knowledge what type of promotion activity is undertaken by the organisation characteristics responses Advertisement 5 Publicity 0 Personal selling 0 Social media networking 4 Sales promotion(discount offers, seasonal sales, loyalty programs) 6 Total 15 Interpretation: Most of the consumers are aware of the sales promotion schemes like discount offers, seasonal sales, followed by advertising and social media networking. Q.. If yes how were you made aware? Mode of Awareness No. of respondents Newspapers O Magazine Ads 2 Television Ads 0 E-Mailer from store 2 Word of mouth 7 Others 1 Total 12 Interpretation: In this we can see that most consumers were made aware of the available promotional schemes through word of mouth followed by e-mailer from store as well as magazine ads. None were aware of the television ads of the brand. Q. What according to you makes the brand more attractive than others? Characteristics Number of Respondents Quality 1 Price 1 More sizes 2 Better customer services 2 More designs 4 Brand Name 5 Brand Ambassador 0 Total 15 Interpretation: As can be see, the brand is found to be attractive due to the brand name and the positioning of the brand, followed by the fact that consumers perceive that plenty of designs are available in this brand. Better customer service also seems to have made an impact on the consumer. Spykar Q. Why did you buy this brand? Characteristics Number of Respondents Good Service Good Quality Price Design Brand Name Discount Schemes 0 2 4 0 0 0 Total 6 Interpretation: The primary reason that the respondents seem to have bought the jeans was since they perceived the jeans to be cheaper than the other branded jeans. The next reason was since the jeans were perceived as good quality. Hence Spykar can be said to be a value for money brand. Q. Would you like to purchase this brand again? Willingness to purchase Number of respondents Yes No 3 3 Total 6 Interpretation: Only have the consumers who bought the product have the willingness to repurchase the product. The reasons could be that they were dissatisfied with the design, or with the service. Q. Are you aware of the various promotional schemes available in this brand? Awareness Number of respondents Yes 0 No 6 Total 6 Interpretation: Out of the six respondents who had purchased the jeans from this brand, none were aware of any promotional schemes that were conducted by the company. Q. As per your knowledge what type of promotion activity is undertaken by the organisation Since no one was aware of the promotional schemes, this table was Not Applicable Q. If yes how were you made aware? Since no one was aware of the promotional schemes, this table was Not Applicable Q. What according to you makes the brand more attractive than others? Characteristics Number of Respondents Quality 1 Price 3 More sizes 0 Better customer services 0 More designs 2 Brand Name 0 Brand Ambassador 0 Total 6 Interpretation: The main reason that people seem to go for this brand is the price since the jeans are more pocket friendly as compared to the other branded jeans. Pepe jeans Q. Why did you buy Pepe jeans? Characteristics No of respondents Good service 0 Good quality 2 Price 1 Design 8 Brand name 1 Discount Scheme 0 total 12 Interpretation: From the above graph it can be easily interpreted that more people are going for the design in pepe jeans than the other factors. Q Would you like to purchase goods and services from this store again? Responses No of respondents Yes 10 No 2 Total 12 Interpretation: From the above chart it is clearly seen that people are willing to purchase the goods and services as they are happy with their experience. Q. Are you aware of the various promotional schemes and offers available in the store? Responses No of respondents Yes 5 No 7 Total 12 Interpretation: From the above chart we can easily understand that people are not much aware of the promotional schemes carried out by Pepe jeans. Q. As per your knowledge what type of promotion activity is undertaken by the organisation characteristics Responses Advertisement 4 Publicity 0 Personal selling 0 Social media networking 3 Sales promotion(discount offers, seasonal sales, loyalty programs) 5 Total 12 Interpretation: Most of the consumers were aware of the sales promotion strategy followed by Pepe Jeans followed by Advertising. Q .If yes, how you were made aware? Characteristics No of respondents News paper 2 Magazine 1 Television advertisement 5 E-mail 0 Word of mouth 4 total 12 Interpretation: From the above chart its clear that tools like television ads and words of mouth plays a very important role in creating awareness for Pepe Jeans. Q. what according to you made the brand more attractive from the other leading brands of jeans? Characteristics No of respondents Quality 2 Price 1 More fashionable 1 Better customer services 0 More diverse design to choose from 2 More customized product 2 Brand name 4 Brand ambassador 0 total 12 Interpretation: From the above pie chart it can be concluded that the quality, more customized products and more diverse design to choose from are some of the features that makes this brand attractive as compared to others. Deal jeans Q. Why did you buy Deal jeans? Characteristics No of respondents Good service 0 Good quality 0 Price 1 Design 0 Brand name 0 Discount Scheme 0 total 1 Interpretation: Price is the only characteristics that pull the customers to stores. Q. Would you like to purchase goods and services from this store again? Responses No of respondents Yes 1 No 0 Total 1 Interpretation: The person who has bought the product is satisfied and is ready to try the product again. Q. Are you aware of the various promotional schemes and offers available in the store? Responses No of respondents Yes 1 No 0 Total 1 Interpretation: The person seems to know about the promotional schemes that are carried out by Deal jeans. QAs per your knowledge what type of promotion activity is undertaken by the organisation characteristics Responses Advertisement 1 Publicity 0 Personal selling 0 Social media networking 0 Sales promotion(discount offers, seasonal sales, loyalty programs) 0 Total 1 Q. If yes, how were u made aware? Characteristics No of respondents News paper 0 Magazine 0 Television advertisement 1 E-mail 0 Word of mouth 0 total 1 Interpretation: The person is aware of the product through the television ads. Q what according to you made the brand more attractive from the other leading brands of jeans? Characteristics No of respondents Quality 0 Price 1 More fashionable 0 Better customer services 0 More deserve design to choose from 0 More customized product 0 Brand name <